By Cole Stevens
Local home shows are a great way to meet face-to-face with potential home buyers and current homeowners. However, you can meet, greet and hand out business cards until you're blue in the face and still not get a real, solid lead.
To learn some tips, tricks and simple methods you can use to obtain effective real estate leads at a home show, keep reading.
Don't Just Focus on Homeowners
Home shows are packed with homeowners, but they're also full of contractors, carpet cleaners, painters, mortgage brokers and other potentially useful contacts.
By building a contacts network that includes other professionals in the business, you can set yourself up for referrals, lead trade agreements and other mutually beneficial business arrangements. So, take an hour at the beginning or end of the trade show day and walk around to the other booths to introduce yourself.
Get on Speaker's Panels
One of the best ways to build leads, attract attention and set yourself up as an expert is to get yourself onto the seminars and speaker's panels that are hosted at most home trade shows.
These events tend to be popular, often filled to capacity, and they afford you a great opportunity to speak directly to an interested, captive audience. Make sure all attendees are given a copy of your business card or marketing materials, and try to take some time after the event to be available for questions and answers and one-on-one discussion.
Be an Attraction
Setting up a generic booth at a home show and sitting there is not going to attract visitors. To make your booth stand out, you need to become an attraction.
To become more of an attraction, you could hire a staging company to set up a small light setup and multimedia presentation. Additionally, you could give away free products like a USB memory key with your website on it or other inexpensive gifts to make your booth more attractive.
Generate Leads
Be sure potential clients leave your booth with something more than your business card in the hand. Make an impression on them and get their information so you can follow up afterward.
For example, you could offer free home value evaluations. This simple exercise may attract homeowners to your booth and net you their full contact information, real estate details and the comforting knowledge that you've already built a real lead who could generate business.
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